Whether you are broker for a nationally recognized agency or the owner of a boutique real estate firm, branding is essential to establishing a community presence and growing your business. In fact, a strong brand identity is something you will find across all thriving real estate teams. However, effective branding means more than creating an eye-catching logo, designing a one-of-a-kind font, or writing a witty tagline. Branding is intentional, and a successful brand image means taking the time to understand your ...