A 2013 study from Barclays found that nearly half of Brits considered being on hold the single most hated waste of time in their day. The numbers may fluctuate depending on who you talk to, but it's generally accepted that people don't like being on hold. Message on hold systems, meanwhile, can potentially turn that hate around and turn disgruntled customers into lifelong patrons of your business.

There's a common misconception that for on hold messages, music is best. Studies have shown, however, that music on hold can have a negative impact on customers. Using a voice message on hold, instead, is a great alternative.