In today's fast-paced world, the importance of on-hold messaging cannot be overstated. Whether you're managing customer support or marketing through your phone system, the way you communicate while customers are on hold can make a significant impact on your brand. But when it comes to choosing the right voice for your on-hold messages, Message On Hold, and call queue, businesses face a crucial decision: Should you opt for advanced AI-generated voices or invest in professional voice talents? Let’s explore the benefits of both options to help you decide which is best for your business.

On-hold messages are one of the most underutilized marketing tools available to businesses today. They’re a direct connection to callers who are already familiar with your brand. They allow you to speak to your callers at scale. On hold messages can be adapted to fit a range of use cases, especially if you are targeting your messages to different call queues. 

But to leverage this marketing channel to its potential, you first need to learn how to write for and use hold time effectively.

A prospective client/customer calls your business during a time of high call volume. So, naturally, you put them on hold until someone can attend to their needs. But have you ever taken a moment to think of the real marketing opportunity this scenario presents? After all, you have a captive audience, provided you can hold that caller’s attention long enough to keep them on the line. This is where a well thought out on-hold script is crucial. You want to keep it informative enough to be of value to your caller, but not so detailed and long-winded that you lose their interest. So, what do you include in your on-hold messages? Look no further! Whether your system utilizes a short 4-minute on-hold message or an extended 8-minute on-hold program, we’ve outlined all the essentials to include in your on-hold scripts, as well as what not to include...

Most businesses are aware of and focus on the visual processes of brand communications. But many are unaware that audio branding is equally important -- and can influence everything from customer perception to sales. Learn what audio branding is, and why it's important for your business.