A voiceover artist does more than give voice to your content, they create an emotional connection between the listener and your brand. Using the same voice across your professional business recordings helps reinforce your image and build brand personality. Which is why when you take a moment and remember a Coors beer commercial, you probably hear the deep, resonant voice of Sam Elliot. Or you may hear the smoky, soothing voice of Susan Sarandon when you recall a Tylenol commercial.

A prospective client/customer calls your business during a time of high call volume. So, naturally, you put them on hold until someone can attend to their needs. But have you ever taken a moment to think of the real marketing opportunity this scenario presents? After all, you have a captive audience, provided you can hold that caller’s attention long enough to keep them on the line. This is where a well thought out on-hold script is crucial. You want to keep it informative enough to be of value to your caller, but not so detailed and long-winded that you lose their interest. So, what do you include in your on-hold messages? Look no further! Whether your system utilizes a short 4-minute on-hold message or an extended 8-minute on-hold program, we’ve outlined all the essentials to include in your on-hold scripts, as well as what not to include...

Being on hold is never fun. It's often necessary, as businesses need time to find answers to questions and otherwise help customers. Determining how best to leave your customers on hold, however, can mean the difference between customers kept and lost. Using a "message on hold" can improve customer responses and ultimately keep customers from hanging up and going elsewhere.