On-hold messages are one of the most underutilized marketing tools available to businesses today. They’re a direct connection to callers who are already familiar with your brand. They allow you to speak to your callers at scale. On hold messages can be adapted to fit a range of use cases, especially if you are targeting your messages to different call queues. 

But to leverage this marketing channel to its potential, you first need to learn how to write for and use hold time effectively.

Every customer interaction is an opportunity to make a great impression, which is why companies should consider using interactive workflow engine technology to create more personalized self-service. It’s a cutting-edge way to “wow” your customers in every phone call.

After the sale is made and the phone system is configured, it’s time to have the greetings & voice prompts recorded; something that can be time-consuming and burdensome for Telecom Agents and their customers. Moreover, it’s self-evident that professional voice recordings far surpass the quality of customer self-recorded phone system messages. So, it’s no surprise that more and more Telcom Agents like MSP’s & VAR’s are including professional greeting & voice prompt packages with their phone system sales. However, professional voice recordings offer a lot more value than a great sounding phone system.   

Here are 5 ways that Telecom Agents can benefit from professional voice recordings:

A 2013 study from Barclays found that nearly half of Brits considered being on hold the single most hated waste of time in their day. The numbers may fluctuate depending on who you talk to, but it's generally accepted that people don't like being on hold. Message on hold systems, meanwhile, can potentially turn that hate around and turn disgruntled customers into lifelong patrons of your business.