On-hold messages are one of the most underutilized marketing tools available to businesses today. They’re a direct connection to callers who are already familiar with your brand. They allow you to speak to your callers at scale. On hold messages can be adapted to fit a range of use cases, especially if you are targeting your messages to different call queues. 

But to leverage this marketing channel to its potential, you first need to learn how to write for and use hold time effectively.

Every customer interaction is an opportunity to make a great impression, which is why companies should consider using interactive workflow engine technology to create more personalized self-service. It’s a cutting-edge way to “wow” your customers in every phone call.

After the sale is made and the phone system is configured, it’s time to have the greetings & voice prompts recorded; something that can be time-consuming and burdensome for Telecom Agents and their customers. Moreover, it’s self-evident that professional voice recordings far surpass the quality of customer self-recorded phone system messages. So, it’s no surprise that more and more Telcom Agents like MSP’s & VAR’s are including professional greeting & voice prompt packages with their phone system sales. However, professional voice recordings offer a lot more value than a great sounding phone system.   

Here are 5 ways that Telecom Agents can benefit from professional voice recordings:

A prospective client/customer calls your business during a time of high call volume. So, naturally, you put them on hold until someone can attend to their needs. But have you ever taken a moment to think of the real marketing opportunity this scenario presents? After all, you have a captive audience, provided you can hold that caller’s attention long enough to keep them on the line. This is where a well thought out on-hold script is crucial. You want to keep it informative enough to be of value to your caller, but not so detailed and long-winded that you lose their interest. So, what do you include in your on-hold messages? Look no further! Whether your system utilizes a short 4-minute on-hold message or an extended 8-minute on-hold program, we’ve outlined all the essentials to include in your on-hold scripts, as well as what not to include...

A 2013 study from Barclays found that nearly half of Brits considered being on hold the single most hated waste of time in their day. The numbers may fluctuate depending on who you talk to, but it's generally accepted that people don't like being on hold. Message on hold systems, meanwhile, can potentially turn that hate around and turn disgruntled customers into lifelong patrons of your business.

Businesses commonly want to get the most out of their systems, no matter what these systems are. On hold messages are no different than any other, but most believe that all a hold message needs to do is keep a customer from hanging up. That's true, but there's so much more a hold message can do, and the worst ones can actually damage a company's brand and reputation in ways most don't even consider.

Most businesses are aware of and focus on the visual processes of brand communications. But many are unaware that audio branding is equally important -- and can influence everything from customer perception to sales. Learn what audio branding is, and why it's important for your business.