Like an elephant in the room, voice branding for your business telephone has been an overlooked yet extremely powerful tool for marketers. Whether you’re a Fortune 500 company or a Mom & Pop shop where your existing and potential customers can be placed on-hold for a long duration, this is valuable time wasted if you’re not implementing an on-hold marketing strategy.
Citing a recent AT&T study, 70 percent of businesses place callers on hold with an average of 45 seconds. According to a CNN survey, without on-hold music or announcements nearly 60 percent of business callers placed on-hold will hang up and 30 percent will not call back. So how much business is your company losing?
Below are four ways to market your brand through your business telephone. Follow these effective marketing strategies to make the most out of your customers’ time while trying to get a hold of you.
CUSTOM ON-HOLD MARKETING MESSAGES
A wealth of selling opportunities are present when a customer is placed on-hold. Instead of having your potential clients endure a frustrating silence, take advantage of this opportune time to sell more or your products and services. Through creating custom on-hold marketing messages, you can alert your on-hold customers about upcoming promotions, new products, events and more. Dependent on your industry, you may have a customer on-hold for a long duration; keep them informed and on the line — don't let them hang-up.
APPROPRIATE SELECTION OF ON-HOLD MUSIC
Do you enjoy listening to boring elevator music that loops every 30 seconds while on-hold? We didn’t think so. Without messages or music, the callers you place on-hold are likely to hang-up according to the aforementioned CNN survey and a large sum of those callers will not call back. Select a genre of on-hold music that represents your brand and will entertain or comfort your customers while they wait to speak with you.
PROFESSIONALLY RECORDED VOICE GREETING
Gone are the days of muffled telephone voice recordings that come off fuzzier than an ancient CB radio. Why settle for second-rate voice recordings when you can represent your company with crisp, clear and attractive narrations custom fit to your company's brand. Invest in studio-mastered messaging that will give your telephone system the high quality tone and credibly it deserves.
CLEAR AND EASY-TO-USE MENU OPTIONS
Again, with the use of a professionally recorded telephone greeting, you’ll want to create an easy-to-use menu that will direct customers promptly to the department they desire. Similar to the ease of visiting a Website with an easy-to-navigate menu, you want your telephone customers to move swiftly from point A to point B. Additionally, you might want to add a menu option where customers can listen to a recorded announcement for exclusive discounts and promotions.
With Snap Recordings, you create exactly what you want with our easy-to-use online voicemail recording platform. From greetings, on-hold messages, voice-prompts, announcements and more — our professional, studio-mastered messaging will brand your company with a masterful and appealing voice. Click here to get started.
