Marketing is essential for nearly every business. And, almost all successful businesses spend a considerable amount of time, money, and effort on marketing tools such as Websites, print collateral, and advertising. Yet, there is one powerful, brand building marketing tool that is often overlooked. And, it’s something that speaks directly to customers each and every day and can literally make or break a business’s professional image! It’s a business’s phone system recordings.
A surprisingly large number of businesses have inconsistent, poorly recorded, or non-existent recordings on their phone systems that can leave customers feeling underwhelmed and sometimes even frustrated. If you’ve ever had to listen to a greeting that was unclear or put up with poor quality FM radio while holding for a customer service rep, you know exactly why it makes sense to put some focus into this often overlooked aspect of marketing.
PROFESSIONAL VOICE RECORDINGS
Professional recordings can help businesses of all sizes build credibility while creating a smooth flow for callers. They can also be extremely beneficial for communicating information such as updates, promotions, testimonials, and thank you messages during transfers and hold time. Imagine customers listening to a compelling message about a service offering instead of having to tune out bad elevator music while waiting on hold!
Our recent rebranding effort gave us the opportunity to review and re-record all of our messages and greetings. Although our budget for this effort was limited, we decided that professional, high quality greetings were essential. We turned to a company called Snap Recordings. Snap Recordings offers access to over 80 unique voice talents and more than 500 background music tracks to provide a nearly endless variety of options for businesses wanting to project a professional image on their phone system and leverage the many marketing opportunities that come with utilizing professional phone recordings.
Professional recordings were once only available to large-scale enterprises with complex, on-site phone systems. With the advancements in hosted PBX technology, any business can now easily create customized messages using Snap’s easy online ordering. We did, and downloaded them directly to our phone system. And, we utilized our own scripts to communicate exactly what we wanted to say. We can update messages monthly, seasonally or whenever there is a special promotion.
Phone recordings should definitely be considered as an important tool in a business’s complete marketing arsenal. Like a website or a brochure, the spoken word on a phone system can directly impact a potential customer’s decision to buy and help build a lasting relationship with existing customers.
Snap Recordings offers a variety of packages to meet the needs of businesses of all sizes from one-person operations to multi-national corporations. With packages starting at just $50.00, Snap Recordings has the professional voices, music tracks, and technologic capabilities to transform any phone system into an impactful, 24-hour marketing and customer service tool that will set a business apart from its competitors.
We couldn’t have been happier with the results from Snap Recordings. Everything was delivered on time, with excellent quality and for a very reasonable price. We can highly recommend this service to all of our clients.
For more information about ShoreTel Sky strengthening their brand through Snap's professional telephone greetings and on-hold message features, please visit www.shoretelsky.com.
